How the Web 2.0 has changed media production

The web 2.0 is the name given to a group of new technologies such as Youtube, Wikipedia, Facebook, Myspace, Flickr, Picassa, Blogs, Delicious, Diggitor, Diigo, Twitter.

Such technologies allow more user participation. Which in-turn has changed media production, in the sense that the consumer can be the producer.

The web is no longer read only, it’s a read and write medium where an individual can alter, replicate or produce media.

The Web 2.0 allows for conversations to occur, therefor the producer is able to stay in contact with the consumers and vice versa. These new technologies harbor vast online societies where people with common interests can connect despite their geographic locations.

Web 2.0 has changed the way media is produced as it allows the producer to link different content to the site. This allows for the consumer to choose what information they want to view in relevance to their interests. It also allows the producer to provide additional information, comments or opinions.

Web 2.0 technologies often have user generated content as the production of media is relatively inexpensive.

It has also made it much easier to find information on the web as it’s content can be easily tagged.

The Web 2.0 is an important medium for Media producers as majority of the data is readily accessible as well as more accurate due to  constant data input and updates.

This technologies allow media producers to keep an eye on social trends and public opinion. Thus, helping them understand what is relevant or irrelevant to the population.

WordPress is another example of the web 2.0 technologies.

Akuot Martin Majier


Knowledge Accumulation & Distribution

Before Google came along, Vannever Bush in 1945 and Tim Berners Lee had the a very similar vision. They all wanted to share information with the world. They  all envisioned a world where all information would be indexed and made easily accessible. Since 1945 to 2010, a remarkable transformation has occurred in the way information reaches the mass populations and targeted Audiences.

The ability to produce and access information has allowed the average person to become an instant journalist if he or she is in the right place at the right time. By either capturing footage or reporting the events, they can easily reach a large number of audiences.

Journalists on the other hand now have more opportunities to research trends and topics of interest. A journalist only needs internet connection to keep up with social trends. Thus, they can be located wherever they choose.

The Media Industry has also been affected in a major way, in the sense that, production of news and articles is cheaper than ever. The material reaches a much wider spectrum of the population as location and time are no longer an issue.

The audience can access the information they need or want at a time which is convenient for them, as opposed  to the past when, to watch the the news or a specific show, one had to tune into the specific channel at a specific time; to read a News Article one had to purchase the Newspaper of the day. The radio also has podcast for the convenience of its Audiences.

The indexing of information has indeed made it easier for information to be gathered and shared.

Akuot Martin Majier

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