The web 2.0 is the name given to a group of new technologies such as Youtube, Wikipedia, Facebook, Myspace, Flickr, Picassa, Blogs, Delicious, Diggitor, Diigo, Twitter.
Such technologies allow more user participation. Which in-turn has changed media production, in the sense that the consumer can be the producer.
The web is no longer read only, it’s a read and write medium where an individual can alter, replicate or produce media.
The Web 2.0 allows for conversations to occur, therefor the producer is able to stay in contact with the consumers and vice versa. These new technologies harbor vast online societies where people with common interests can connect despite their geographic locations.
Web 2.0 has changed the way media is produced as it allows the producer to link different content to the site. This allows for the consumer to choose what information they want to view in relevance to their interests. It also allows the producer to provide additional information, comments or opinions.
Web 2.0 technologies often have user generated content as the production of media is relatively inexpensive.
It has also made it much easier to find information on the web as it’s content can be easily tagged.
The Web 2.0 is an important medium for Media producers as majority of the data is readily accessible as well as more accurate due to constant data input and updates.
This technologies allow media producers to keep an eye on social trends and public opinion. Thus, helping them understand what is relevant or irrelevant to the population.
WordPress is another example of the web 2.0 technologies.
Akuot Martin Majier